Miral has embarked on a major digital transformation project to create a seamlessly connected destination of world-class theme parks and attractions on Yas Island. Advancing Miral’s vision to create unique and immersive experiences, the project will take visitors on a highly personalized digital journey, enhancing Yas Island’s destination appeal to global leisure and business travellers.
The infrastructure was developed earlier this year to enable the launch of the platform’s digital assets across its theme parks on Yas Island, Abu Dhabi and to deliver a wall-less resort vision. The digital transformation project represents the next chapter in Miral’s wider plans to combine its portfolio of unique attractions with unrivalled visitor experiences as it seeks to attract domestic, regional and international visitors
The first phase of the project will roll out during the first half of 2018, and will transform online and mobile visitor engagement with the iconic Ferrari World Abu Dhabi theme park, Yas Waterworld, the Yas Island destination and the new theme park and attractions planned for next year
“With the support of our partners, this project will play a major role in reinforcing Yas Island’s position as a global entertainment and leisure destination of choice, and will allow us to combine our attractions with personalized technology enabled that will provide guests with unique and memorable experiences,” commented Mohamed Abdalla Al Zaabi, CEO of Miral.
The digital transformation project is supported by an integrated cloud-based platform allowing Miral to better understand and meet the needs of Yas Island’s visitors and business partners through customer experience management tools. Miral has partnered with SapientRazorfish, part of Publicis.Sapient and Cognizant who together have forged the backbone of the project with development teams deployed on-site at Yas Island.
“Miral has demonstrated the ambition and ability to reimagine the world-class theme park experience of the future. By bringing our expert capabilities in business consulting, creativity, technology and data science, we look forward to helping Miral truly transform the visitor experience to its unrivalled attractions through connected and immersive experiences,” said Nigel Vaz, CEO of Publicis.Sapient International.
“We are pleased to leverage our analytics, cloud and agile development capabilities to help Miral unlock the power of its technology environment and drive market differentiation based on superior insights and delighted visitors,” said Narayan Iyer, VP, Asia-Pacific, Middle East and India, Cognizant.