Ajmal Perfumes, one of the Middle East’s largest perfume manufacturers, is driving the Middle East’s $4.4 Billion fragrances market, by announcing a digital transformation partnership with global technology company SAP. Middle East consumers are rapidly shifting from mass-market fragrances to upmarket, home-grown brands.
Founded in 1951, Ajmal Perfumes hosts a 150,000 square foot state-of-the-art factory that manufactures 100,000 bottles of perfume per day. Worldwide, Ajmal Perfumes counts more than 1,000 dealerships and distributors, 240 retail stores in 45 countries, and 30 Duty-Free locations and international airlines.
Supporting innovation in the perfume market, Ajmal Perfumes is working with the channel partner Accely to digitally transform its operations. Ajmal Perfumes will run on the SAP Business Suite 4 SAP HANA, SAP S/4HANA, real-time business suite on the RISE with SAP platform, and enhance employee experiences with the SAP SuccessFactors human experience management suite.
In its digital transformation roadmap, Ajmal Perfumes is also exploring SAP’s innovative solutions to further integrate digital marketing, customer experiences, and loyalty programmes.
Abdulla Ajmal, Deputy Chief Operating Officer, Ajmal Perfumes, said, “As the Middle East’s fragrances market continues to grow, Ajmal Perfumes needed full visibility on the operations to enhance their stand as a globally-recognised brand. Thanks to the digital transformation with SAP, Ajmal Perfumes will have the real-time insights needed to enrich the customers’ lifestyles through creativity, innovation, and continual improvement.”
Zakaria Haltout, Managing Director, SAP UAE, said, “Ajmal Perfumes, by joining together its marketing, retail, and e-commerce operations in real-time, shows how digital transformation can enable an Intelligent Enterprise. SAP is exchanging global best practices in manufacturing and retail to support Ajmal Perfumes in scaling up on the cloud and using real-time technologies to enhance customer and employee experiences.”
Nilesh Shah, CEO, Accely Group, said, “Ajmal Perfumes is a pioneer in its field. They have chosen towards excellence through SAP for digital transformation. Becoming partners in all their future endeavours in this area through dedication, delivery excellence and the embedded value of customer commitment is also a part of Accely’s DNA over the past 20 years.”