‘Kaleyra’ is a unique name. What does it stand for? Tell us about its operations in the Middle East.
The name Kaleyra come from “Kalos”, that in greek means moral, physical and ethical “beauty”- that recalls Ubiquity traditional values – and “Eyra” that in Hindi means “panther”, an agile, determined and resolute animal – Characteristics that are related to Solutions Infini values. With the merge of these two realities, Kaleyra was born: a global company specialized in Cloud Communication services for banks and companies of all sizes.
We started out operations in the Middle East in 2017 when we first established our base there. The market potential that we see in Middle East is extremely high and industries are more interested in solutions such as WhatsApp for Business, RCS and new product, Kaleyra Hexa.
How was the year 2018 for the company?
2018 was a very eventful year for Kaleyra, we announced the acquisition of Solutions Infini by Ubiquity at MWC Barcelona 2018. This was followed by a strategic rebrand to Kaleyra. The brand entered into two major markets, Europe and APAC. We later went on to acquire Washington based Hook Mobile, by doing so, Kaleyra entered into the Americas.
How is Kaleyra planning to bridge the gap between businesses and its customers?
Our competitive edge is the quality of service in message delivery and customer support through services that help business connect and communicate with their customers increasing customer retention and satisfaction in an easy and effective manner.
We have taken the notoriously complex telecommunication process and simplified it in a manner that would help a business manage their calls/messaging services with menial intervention.
By introducing a disruptive set of features such as Txtly (a URL shortener that gives in-depth insights into the end customers), Number Lookup (An intelligent solution that provides real-time, key information about every single mobile number across the world) and Valify (an in-built two-factor Authentication platform that helps nullify account frauds like account takeover or compromise, transaction frauds.), we ensure that our platform is a built to suit every customer’s needs.
Our new product, Hexa which is an Omni-Channel platform will work as a one-stop shop for all business communication needs where a person can access Messaging, Voice, Fintech, Numbers and WhatsApp and RCS services all within one login.
What is your go to market strategy? Tell us about your major partnerships.
The business model is primarily based on direct operator connections with the telecom operators across the world. By enabling companies to connect and contact customers in a seamless way with programmable voice and message communication services through a robust cloud based platform. Kaleyra provides a comprehensive package of customer engagement solutions that caters to not just putting across the right communication keeping in mind customer privacy.
We have built technological and strategical partnerships with major players such as AWS, Visa, WhatsApp, Facebook, Zoho etc.
How is digital transformation impacting business communication? How are your solutions transformative?
Our business model is primarily based on direct operator connections with the telecom operators across the world. By enabling companies to connect and contact customers in a seamless way with programmable voice and message communication services through a robust cloud based platform. Kaleyra provides a comprehensive package of customer engagement solutions that caters to not just putting across the right communication keeping in mind customer privacy.
We’re constantly evolving our technology by introducing all the new channels that are being used the most by the end users. With API integrations, we make it even easy for businesses to integrate our solutions into their products.
What is Kaleyra’s roadmap for this year?
In February, 2019, Kaleyra went public on New York Stock Exchange after a business combination deal with GigCapital. This was in the pipeline for over 3 years and this is a big moment to the Kaleyra family. The way forward would be to leverage this platform and reach out to larger enterprises across the globe and establish ourselves as one of the biggest cloud communication solutions provider in the world.