Tell us about Cognicx. When was the company established?
CogniCX is a rapidly growing organization focusing on Cognitive Customer experience through Secure and integrated Digital transformation across various industries. Cognicx at its core is unique blend of Technology and IT Security providers. We can can help businesses fully realize the potential of technology by helping them maximize the value of their deliverables. With its niche combination of best-in-class Partners and technology, CogniCX enables its customers to operate more efficiently and successfully in the markets they serve.
CogniCX came into existence as an overarching brand that got metamorphized from LucidPlus IT solutions. The key focus is towards automating the day to day operations and tasks in a secure manner along with flexible and proven models of commercial engagement both SaaS and On-Prem deployments.
CogniCX being at the forefront of next-gen digital technologies, provides customer engagement solutions by leveraging the cognitive interfaces that take the company’s capabilities. We are confident that we have the necessary domain expertise and skills to fulfill the business needs and provide cost-effective and best of the breed solutions.
How was the year 2018 from a business perspective?
Our focus for 2018 were around the market study & strategy, engaging with key customers & industry verticals, developing partner & channel ecosystems. We are in conversation with the leading banks, telecom and retailers in terms of transforming their customer journeys. We see huge demand from customers in terms of redefining their business and driving automation. Our priority has always been to be in front of the customers and build a healthy pipeline of opportunities. We are excited to see positive response from the customer and the achievement we have got so far. We have initiated few transformation projects in 2018 which are on track towards successful completion now.
Please tell us about your solutions and services in brief.
We deliver SMART Customer Journey (CJ) with Omni-Channel Customer Experience (CX) by Optimal usage of Cognitive tools to deliver Maximum Business Benefits. With our strong cyber security practice we make the solutions safe & secure.
In services we provide Advisory, Professional & Managed services with the focus towards continuous improvement.
How are you helping enterprises embark on Digital Transformation / Customer Engagement?
With CogniCX Digital Offerings and services, we help enterprises to successfully transform their process and enrich their customer journeys across all digital channels.
CogniCX’s Digital Platform is built on powerful technology tools of AI, Big Data, Machine Learning, OCR, RPA and Workflow engines. Our approach to transformation is customer centric and driven for future scalability.
CogniCX Digital Framework is designed to offer a very simple and structured approach. We design and implement digital solutions which are not only aligned with the organizations existing digital strategy – but will also provide you the flexibility to scale up or redesign in future.
We provide Process Automation with RPA, Digital Accounts and Product Onboarding Opening, Automated KYC, WhatsApp for business and Digital engagement, Chat-Bots and Virtual Assistants, Omni-Channel Management, Customer Journey Designing, Customer Engagement Hub.
How do you stand out in this increasingly competitive market?
Amongst many players in the market who provide AI and NLP solutions, we differentiate by understanding the Business Value and IT Strategy of our prospect customers and design digital solutions with optimal usage of AI tools (NLP, NLU, Big Data, ML). We also have the ability to integrate the digital channels with Customer journey platforms and enable seamless automation to enhance CX.
Our Cybersecurity practice is very unique. We assess customers maturity in cyber security space and offer tailormade solutions. We bring in additional value by providing Consulting, Training and Managed service solutions customized to Customer’s needs.
What is your roadmap for the year 2019?
Our roadmap for 2019 is to broaden our customer base, strengthen our IP and deliver the best in class digital offerings.
As the VP and Head of Sales, what are your top 3 priorities for the company?
- New Customer acquisition
- Partner channel ecosystem development
- Expanding to other regions in GCC