Genetec introduced Genetec Airport Sense, part of the Genetec Airport Practice Group. This advanced operational analytics solution relies on data provided by an airport’s existing security infrastructure, including cameras, sensors, and various detection devices to produce actionable intelligence about airport security, operations, and passenger flow. By accessing and analyzing both structured and unstructured data from these untapped security information sources, airports can extend their security investment. Airport Sense is available now from any Genetec certified channel partner.
Airport Sense combines and processes correlative data to help airport managers understand this traffic in order to design a seamless, hassle-free traveler experience resulting in increased brand attachment, venue and airline loyalty, and positive business growth. By relying on powerful analytics such as queue detection and delays, heat mapping, directional analysis, and people counting, Genetec Airport Sense pinpoints hindrances to the flow of passengers in ticketing, screening, and passport control—and can identify where wait lines build in areas such as duty free, dining, entertainment, and pre-boarding.
Airport Sense helps airports better understand passenger flow in retail and dining areas, leading to enhancements in terminal layout. By sharing insights such as traveler behavior and footfall with retailers, airports guide their customers on layout and product placement decisions. “The challenge for airports is to offer this amazing journey while delivering an environment that’s safe and secure, with operations that run like clockwork. That’s the guiding vision behind Airport Sense: to give airports the tools they need to get a clearer understanding of their business, and give passengers a seamless experience—from drop-off to take-off,” said David Lenot, Airport Practice Group Leader at Genetec. While Airport Sense delivers greater intelligence on passenger flow, the open-architecture Genetec Security Center platform delivers advanced unified security management, and Genetec Mission Control offers collaborative decision and event management. Combined, these three powerful Genetec systems allow airports to craft a flexible and comprehensive strategy for security, operations and commercial success—enabling different stakeholders to rely on a common set of tools and data.