[EC] With the end of the proceedings on Day #1 or Day #2 what were the key onsite announcements made by your team?
Acronis has received a third round of investment of $250 Million taking the valuation of company to $2.5 Billion. Acronis plans on further expanding in the Middle East region with this additional financial support. The company has hired multiple headcounts already and is planning the organisation and attendance of several key local events this year across the GCC countries. Acronis also has a worldwide datacentre plan, as it aims at opening 111 of them across the world within two years, including in the Middle East.
[EC] What have been the areas of discussion between onsite visitors and your team?
The holistic approach to cyber protection. Simple data backup or simple cybersecurity is not enough anymore, companies and individuals need a fully cyber protection solution. Acronis also explained how the leading sport teams in the world trust our technology and how the football champions in European leagues use our innovative products. Acronis also reminded people that backup is dead and that an internal IT strategy is critical.
[EC] In your opinion what are the key solution expectations of visitors in the near future?
People want a solution that is simple to comprehend, to use, to integrate and deploy. SMBs want to lower their IT cost while having the most efficient protection on the market. Ultimately, all companies, regardless of their size and industry, want to minimise risk and limit the number of solutions being used in order to avoid downtime loss or data breach. People want quicker, safer and more reliable technology. Innovation is not enough anymore, trusted sources are needed and having the example of existing satisfied clients in high visible segments and markets make a difference.
Simple cybersecurity is not enough anymore, companies and individuals need a fully cyber protection solution, writes Mareva Koulamallah of Acronis.