Avaya revealed that Imperium Software Technologies is the latest company in the Middle East to be authorized to provide the “Powered by Avaya” cloud offerings. “Powered by Avaya” is designed to meet the growing needs of midmarket customers in the region for cloud-based communications solutions.
Small-to-medium sized companies account for around 90% of registered businesses in the Middle East and Africa (MEA). With demand for cloud growing in the region, Avaya sees significant potential for channel partners that want to offer the same rich communication experiences customers expect from on-premises Avaya solutions delivered as cloud-based offerings. “Powered by Avaya” enables channel partners to offer Avaya’s UC and CC solutions in the way that best meets their customers’ needs – on premises, hybrid cloud, or fully hosted.
Manikandan Karunakaran, Founder and Managing Director of Imperium Software Technologies, said: “Through ‘Powered by Avaya’, Imperium can now fulfill our customers’ demand for modern cloud-based communications. Avaya shares our vision for how communication shapes compelling customer experiences and drives new efficiencies across organizations. The extension of our partnership with Avaya gives us the freedom to innovate with our customers in a way that suits them, seamlessly transforming their businesses at their own pace.”
Khalid Khan, Director of Cloud & Midmarket Segment at Avaya MEA, South Europe and Asia-Pacific, said: “The midmarket sector, a crucial driver of the regional economy, faces unique IT challenges and constrains. Yet often, their needs are overlooked as vendors either focus on larger enterprise customers, or provide solutions that don’t deliver the scalability, resiliency, and flexibility mid-market customers require to succeed in today’s business environment. Empowered by Avaya’s global capabilities, Imperium can continue unlocking the advantages of high-quality cloud-based communications for their customers.”