Pure Storage launched its Technology Alliance Partner Program (TAP), a program for participating technology and solutions partners. Today’s customers require strategic, thoughtful integration and partnerships between vendors to address the challenges associated with modern business. The TAP Program allows Pure Storage to collaborate with alliance partners focused on priorities most critical to strategic decision makers — building the best hybrid cloud, transitioning to fast, consolidated architectures, and deriving business value from AI and analytics.
The TAP Program is intended to provide a structured framework for partner engagement, go-to-market, and solution development to ensure proven solutions for joint customers that adhere to Pure’s high value standards. Partners in the program enjoy access to Pure’s latest APIs and software development kits to drive strategic integration and ultimately enable better business results for our shared customers. Partners will also have access to Pure hardware via a newly-developed on-site demo lab.
“Our alliance partners enable customers to achieve their goals faster and more effectively. With that in mind, we designed this program to make it easier for ecosystem partners to partner with Pure on joint initiatives and solutions,” said Katie Colbert, VP of Alliances, Pure Storage. “The TAP Program represents a significant step forward in our technology alliance ecosystem. By investing resources into integrations with our partners, we can enable customers to quickly and confidently extend the value of their investments through an active network of integrated and validated solutions.”
Together with a diverse and high performing technology alliance partner ecosystem, Pure Storage offers joint solutions that span private cloud, multi-cloud, analytics, artificial intelligence, integrated systems and modern data protection.