Data center modernization has led the way for innovation in various key areas. How has Panduit evolved with the trend in the past 5-6 years?
Panduit is a global leader in physical enterprise and data centre infrastructure manufacture – the Panduit Laboratory, is a research and development centre for structured cabling infrastructure systems and associated cabinet and rack systems and connectivity accessories that enable the data bridge.
The expansion of data traffic in the enterprise and data centre cannot be achieved without the on-going development of fibre optic cables that are compliant with the latest International Standards, and continue to develop, with additional benefits to customer. To this end, Panduit developed OM4 Signature Core and OM5 Signature Core fibre optic cabling systems. Panduit’s standards compliant OM4 SC cabling systems extend the cabling reach on average by 20% compared to the defined OM4 standard.
Panduit played a leading role in the development of OM5 fibre within the TIA Joint Task Group on WBMMF (Wide Band Multi-Mode Fibre) as Chair during the standards development process, and was first to market with wideband multimode fibre that provides extended reach for systems operating at multiple wavelengths.
OM5 Signature Core, Panduit’s brand OM5 outperforms the standard OM5 fibre for any SWDM application, providing on average 15% extended reach, while maintaining high and reliable performance.
Inside the cabinet Panduit led the way with a 28-gauge copper cabling system that offers up to 50% space savings and reduced cost over 24-AWG cabling system in data centres. When used in hot contained rack systems the cabling system allows improved airflow through the cabinet reducing the server/storage fan speeds, which again reduces power needs.
How are your key offerings around physical, electrical and network infrastructure benefiting the modern enterprises that are increasingly becoming OPEX-savvy.
Energy use in the technology space in enterprises and data centres is the one of largest single OPEX costs. Panduit is heavily involved in energy efficient cabling and enclosure and cabinet systems. Today’s trend is to operate the server space at manufacturer’s optimized operational levels, equipment operates at higher temperatures and reduces the requirement for additional cooling technology, which is a major energy cost saving. Panduit’s sealed rack enclosures guarantee high-volume air-flow across cabinets maximizing cooling efficiency. Hot exhaust is vented away from the compute space.
Panduit’s G5 iPDU provides comprehensive, accurate, energy measurement data to allow data centre operators to efficiently use power resources, make informed capacity planning decisions, improve uptime, help measure PUE, drive green data centre initiatives to save energy and costs, and provide physical security to prevent unauthorised cabinet access.
Talking about the MEA region, how has your go-to-market strategy been and what kind of demand have you seen coming from the end users?
Panduit’s MEA strategy is to continue to develop our Channel Partnerships, which we believe provides us with the most complete exposure across the region. Our offer includes world leading infrastructure technologies, that are international standards compliant ensure the channel and end user the highest quality products and services.
Each market within MEA has developed different key trends, Saudi – entertainment industry and Telcos infrastructure has expanded massively, in Dubai Smart Building infrastructure projects are being driven by Expo2020, Panduit’s product and service offering corresponds to those trends.
How does your channel ecosystem look like?
The Panduit MEA channel has develop in to tiered alliance of companies, that hold similar values to Panduit, in that quality, technical expertise and customer service are highly valued.
Our Channel Offer, provides a tiered partner program that provides specific support for all sizes of channel operators, Our Partner 1 Program provides a complete eco-system platform to provide our channel with the physical and digital resources, product and volume incentives to offer an optimized solution to their customers.
At Panduit, how do you define the words ‘Quality’ and ‘Value’?
Panduit has been a leading manufacturer of structured infrastructure for 50 years, and has a hard earned reputation for high quality products, developed from research investment. Quality to Panduit is defined by good science and a wide market presence that allows us to communicate with customers and learn from them. Value is delivery quality products that exceed our channel and end user expectations.