Tech Mahindra announced launch of Metaverse related business to offer customers immersive experiences. The company will begin with four main centres in Dallas, London, Pune and Hyderabad. It is offering virtual car dealership, using Meta Bank – the virtual Bank, Middlemist – an NFT marketplace.
“Tech Mahindra has created a comprehensive service suite of Metaverse offerings that it plans to take to its customers across industries, achieved through a mix of in-house and partner capabilities. The objective is to deliver on advanced use cases such as Gene sequencing, Factories-of-the-Future, Drug Discovery among others that truly showcase the innovation and potential of metaverse in complex industrial use cases,” says Kunal Purohit, Chief Digital Services Officer, Tech Mahindra.
TechMVerse, is aimed at transforming customer experience and delivering interactive and immersive experiences for customers. A combination of software and hardware capabilities, TechMVerse delivers business outcomes with three-dimensional visual experiences in order to solve complex business problems and drive monetization across business verticals.
Metaverse is one of Tech Mahindra’s fastest growing vertical
It has been launched to become the industry’s de-facto answer to conceptualize and implement next-generation use cases that focus on the convergence of physical and digital worlds by breaking down boundaries and democratizing access to key goods, services, and experiences. This will involve collaboration with industry partners and hyper-scalers in specific areas to maximize the value delivered to end customers.
Tech Mahindra has adopted a mobile and web-first approach based on augmented and mixed reality that is backed by robust infrastructure with components such as 5G, WiFi, Edge and Hardware combined with Software components like Edge Compute, IoT devices, AI agents and Blockchain to drive the creator economy.
Metaverse is one of Tech Mahindra’s fastest growing vertical. The company is gaining different kinds of customers coming from edtech, retail, automotive deal management, repair and maintenance of cars.
There are several factors contributing to the growth of the Metaverse in India which includes the technology ecosystem, growing entrepreneurship, smartphone adoption, affordable mobile data and the large millennial population.
Tech Mahindra is creating industry and use-case specific Metaverse environments including factories-of-the-future, drug discovery among other things. Company already has a team of 100 people for Metaverse projects which will expand to 1,000 within a year. Tech Mahindra is seeing demand for Metaverse solutions from global customers in banking, retail and training space.
TechMVerse, is Tech Mahindra’s Metaverse practice to deliver interactive and immersive experiences in the Metaverse for customers with real business outcomes.