Telr launched its sub-brand – TelrSecure – at Seamless Middle East 2018. TelrSecure is a collection of antifraud features, designed to keep online merchants secure and their customers safe. This helps build the buyer behaviour of customers, who buy from more than 100 countries on Telr’s online payment platform. Through the timely exchange of information with Telr partners such as banks and Telr’s online merchants, TelrSecure proactively monitors and detects issues before these impacts the bottom-line of online merchants. TelrSecure’s 100% proprietary antifraud software prevents fraud before it happens – and helps protect merchants’ revenue by ensuring that legitimate transactions are not blocked.
Both online startups and large companies selling online should treat antifraud solutions with as much importance as any other revenue-generating initiative. When it comes to online payment security, one size does not fit all. Different sectors and countries require different degrees of risk management. As a contributor to the digital ecosystem, Telr strives to strike the right balance between driving security, and payment friction. TelrSecure facilitates this, and even allows businesses to add their own additional online payment security parameters specific to their individual business. Brands play a vital role in encouraging their customers to pay online, and experience is a critical component of this. TelrSecure brings the highest levels of security to online payments, without compromising the customers’ experience.
Speaking on the launch, Mr. Sirish Kumar, Co-founder and CEO, Telr said, “Introducing TelrSecure at Seamless Middle East 2018 was an apt decision for us, considering it brings together the world of online payments, fintech, e-commerce and retail under one roof, and that cashless payments have been identified as a priority in the UAE’s Vision 2021. TelrSecure allows online merchants to augment protection and add their own security mechanisms without conceding on experience. Our online merchants benefit from an additional customisable layer of security and protect their revenue with a higher success ratio of conducted transactions.’’ He further added “Being at the forefront of innovation within the fast-changing payment security space, we are confident that TelrSecure will help businesses scale up online.”