The phenomenon of e-commerce industry has grown beyond comprehension in terms of volume, scale, markets and countries. With shopping online and at retail stores at the same time becoming a reality and devices connecting every aspect of consumers’ life, the shift is making way for the tidal wave of industry transition in the Middle East.
1. Tell us about FarEye in brief.
To simplify the complex logistics processes and to provide end-to-end visibility into logistics operations, FarEye created world’s first Business Process Management platform for Logistics operations in-order to optimize supply chain and predictive analytics to improve efficiencies.
FarEye created world’s first Business Process Management platform for Logistics operations to optimize supply chain and predictive analytics to improve efficiencies. FarEye brings the expertise of working with larger enterprises across the industry verticals in Retail, ecommerce-logistics, BFSI, Healthcare, Field Services and FMCG. FarEye has been empowering the logistics wings of Blue Dart – DHL, Walmart India, Hero FinCorp, Amway India, Hitachi, Bajaj Capital and over 75 large organisations across 15 countries globally.
FarEye’s technology platform is revolutionising logistics operations across industry verticals like Express Logistics, ecommerce, FMCG, Retail, Financial Services and more. The company has grown over 200% in the last three years and continues to grow with its larger vision at the center of all developments – providing complete visibility to help brands deliver their brand promise, ‘real-time’.
2. How long have you been operating in Middle East? Do you have a local presence in the UAE?
We started operating in the Middle East in 2014. Our current clients are Mara Express, Namshi and Century Express. The company has sensed a huge demand for its flexible, scalable and future-oriented solution in the form referrals and direct leads, therefore we opened a local office in the Dubai region to serve the market faster and better.
3. What kind of demand do you see for your solutions in this region?
Today’s customer is digitally connected, engaged and influenced.
This has given a push to the e-commerce markets, setting the market size to reach USD 20 billion by the year 2020. To enhance the customer experience and provide a seamless delivery experience logistics players are ‘going mobile’ and are ready to ride high on the technology wave. The growing popularity of ecommerce has given rise to accommodate a new business model which is ‘tech-driven logistics.’ Logistics players today are adopting unconventional solutions, smarter analytics and advanced processes to serve the ‘digitally-empowered’ customer. Customers expect convenience and speed which entices logistics firms to venture the possibilities of the virtual world. Innovative last-leg solutions help in improving connectivity to ensure, speedy and affordable delivery. In order to ensure customer loyalty, logistics companies must adopt track-and-trace systems, efficient last-mile delivery methods, integrated technology and smarter delivery management systems.
4. What is your go to market strategy in Middle East and who are the partners you work with?
For us in the Middle East, referrals from customers and positive word-of-mouth helped in gaining the market quickly. FarEye’s team which is based in Dubai is quite bullish in its approach and we are reaping results. Customer endorsements are our key motivation. FarEye is trusted by leaders and has been recognized globally and we have our clients’ incredible support behind us.