Avaya made advancements in delivering and integrating artificial intelligence (AI) technologies into contact centers to improve the customer experience. Avaya Ava, a new AI architecture including natural language processing, machine learning and innovative analytics, enables effortless customer engagement through social media and messaging platforms.
Avaya Ava is a cloud, messaging-agnostic solution that offers new AI capabilities for social messaging integration and automation of digital interactions. Avaya Ava was originally introduced as part of Avaya’s online support community, helping customers and partners get their questions answered about Avaya solutions without human intervention. Ava has now evolved to include AI capabilities, complementing Avaya’s Customer Experience portfolio and is the ideal solution for any contact center to modernize their infrastructure with AI.
Avaya Ava can engage with customers using social media, chat and messaging channels, and provide immediate self-service support as well as deliver the customer to agent-based customer care. When handing off to agents, Ava transfers the full context of the upfront automated experience, eliminating the need for customers to repeat information and steps already taken.
Capable of AI mining via multi-lingual, natural language identification, contextual and sentiment analysis, Avaya Ava extends scale and efficiency to customer care operations. Ava can support 34 languages and Facebook, Twitter, WeChat and LINE, with more to be added as the solution evolves. The open API approach enables integration with third party AI solutions from the Avaya A.I.Connect initiative..
“Avaya Ava can provide an outstanding customer experience that blends personality, efficiency and information to capture service opportunities in digital channels with less effort on the part of the customer. Ava, like Avaya, enables companies to stay on the forefront of the customer experience,” said Laurent Philonenko, SVP and GM, Technology and Solutions, Avaya.
“While it’s nearly impossible for a company to dedicate enough live agents to monitor and be responsive to all channels including social media and messaging platforms, an AI-enabled solution offers the capability to quickly engage the customer as the first – and potentially, the entire interaction in a highly satisfactory experience,” commented Mary Wardley, IDC, Vice President, Customer Care and CRM.