Cisco launched a state-of-the-art Innovation and Experience Center (IXC) at its Middle East regional hub in Dubai, United Arab Emirates. The center will serve as a hub for open innovation and showcase what is possible with digital transformation in sectors that range from retail and hospitality to healthcare, education, and financial services.
The IXC is a first of its kind worldwide in that it combines innovation capability with a customer experience showcase to bring digitization to life for Cisco’s customers and our partners. Visitors will have the opportunity to experience the latest Cisco solutions applied to real-world, real-time scenarios and get a 360-degree view of technologies that deliver tangible business outcomes.
“Our new Innovation and Experience Center takes a unique approach that will help governments and businesses across the region develop solutions leading to greater opportunities for citizens and customers in the digital age” said Chuck Robbins, CEO, Cisco.
The center was inaugurated by H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, together with Chuck Robbins. Robbins had earlier delivered a keynote address to senior UAE government officials.
“Innovation has become a strategic imperative that not only drives growth for our economy, but also plays a critical role in the pursuit of happiness for citizens, residents, and visitors of our nation. Cisco’s decision to base its Middle East Innovation and Experience Center in Dubai reflects the city’s stature as an emerging, dynamic global innovation hub and will support the region’s organizations and businesses to raise the bar for innovation” said His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority.
“The Innovation and Experience Center is a statement of our intent and illustrates our commitment to the region. The center aligns closely to the UAE’s National Innovation Strategy and will serve as a platform to accelerate the digital journey for our customers and enhance their competitiveness in the digital era” said David Meads, VP, Middle East and Africa, Cisco.