Do you call yourself a digital organization? If yes, why?
Due to the emerging challenges in the Egyptian market in general and the Automotive industry in specific, GB Auto as one of the largest Automotive corporates in Egypt and the middle east is considering digital disruption as one of most important pillars for its success. Hence, we have allocated large part of our IT investment to be used in the digital transformation process this year. We are currently focusing on two main aspects: Transform Customer Experience and Transform Operational Processes.
What are your top projects for the next 6 months?
Regarding the customer experience transformation, we are considering to have a better understanding to our customer’s behavior and segmentations via different analytics solutions, as well as digitizing the customer touch points, by providing better engagement over the social media to automate the handling of customer’s complaints and provide a set of self-services solutions over mobiles. In addition, we are planning to enhance our top-line growth by provided a new e-commerce platform for our customers. On the other hand, we will continue working on our operational processes transformation by expanding our shop floor automation systems to provide a full control on our products’ quality. We are also considering further investment in Business Intelligence to cover all our operations to provide a Realtime analytics for a better decision-making process.
What are the key technologies challenges faced by your sector?
As all our systems are centrally hosted in our Headquarter in Egypt, while it serves more than 200 sites across the Middle East, communication become one of our main challenges to provide a stable operation; 24X7 with 99.99% availability. On the other hand, the current economic situation in the region requires us to rely more on a more agile IT model and speed up our digital transformation plans.
What kind of vendor/ solution provider engagement do you look forward to in 2018?
Our main strategy with our vendors relays on building a strong long-term relationship based on global agreements directly with the mother companies. During the previous years, we have successfully concluded global agreements with Cisco, Microsoft and Oracle. These agreements proven its effectiveness to provide a sustainable service and product support and showed a cost saving in the medium to long term. During 2018, we are targeting further engagements with different service providers such as DELL EMC & IBM.
To do list for 2018
Focusing on our CDI (Corporate Digital Identity) and enhance our customer experience through our new solutions and services.