Cybersecurity is one of the major use cases for Big Data and data lakes. Cybersecurity vendors need to store and analyse data rapidly and at scale, and data lakes and Big Data provide the arena in which to do this. Artificial intelligence-powered solutions analyse this data at speeds unimaginable just a few years ago.
There are several industries including the telecommunications, healthcare, and transportation, to name just a few, that have adopted Big Data and witnessed a positive outcome. Moreover, during the past few months due to the pandemic, businesses have had to transform their strategies, accelerating their shift to data lakes and storage management as they seek to boost efficiency through scale.
Many businesses in the UAE, from SMEs to multinationals, have adopted this to support digital transformation initiatives in industries such as retail, healthcare, and education.
In the Middle East region, with the strong government leadership and initiatives, the opportunities around Big Data and storage management have been highlighted and recognised immensely, as it is key to further innovation and transformation of economies.
Many organisations lack awareness of the potential opportunities and positive outcomes that can be gained from using Big Data, data lakes and storage management. Big data and data lake technology are relatively new fields and are developing rapidly, as processing power continues to grow and artificial intelligence algorithms are refined.
Rather than talking about limitations, it is more a case of breaking established limitations by adopting these technologies. It is also equally important for customers to understand the measures we take to protect their data and address their concerns by making sure they are more informed.
In today’s time, it is important to advance and harness the power of artificial intelligence and machine learning, as this will transform how security is managed in the future. Introduced in 2019, Cortex is Palo Alto Network’s integrated, artificial intelligence-based continuous security platform and is enabled by the Cortex Data Lake.
This not only allows customers to secure and privately store and analyse large amounts of data, but it normalises advanced artificial intelligence and machine learning – finding threats and preparing responses at a rate that is far quicker than would be possible without artificial intelligence.
Cortex also includes Cortex XDR, the first-of-its-kind detection, investigation, and response product that natively integrates network, endpoint, and cloud data – stopping attacks before any damage is done through tight integration with existing enforcement points.