Opens new office in Egypt; Appoints new GM for Egypt and the Levant region
Action To Action (ATA) have opened their new office in Cairo, Egypt. In line with its strategy of deploying comprehensive resources across the Middle East and Africa Region, ATA also announced the appointment of Loaie Mohammed as General Manager and Country Representative. Mohammed will be responsible for business development activities in Egypt, Lebanon and Jordan, as well as client servicing and representation.
“We continue to grow our business in the Middle East and Africa, and Egypt is an increasingly important market for ATA,” said Cizar Abughazaleh, President and CEO of Action to Action for the Middle East and Africa region. “The time is right to establish our presence in the country, and I am very pleased that Loaie Mohammed will be joining us to lead our efforts in Egypt and the Levant. Loaie brings a broad range of experience across different product lines, and he will play a critical role in building our business.”
Shedding further light on this, Loaie Mohammed said “ATA, with its global vendors and capabilities, is well placed to deliver these products and solutions to a market that is eager to adopt new technologies. This is a great opportunity to build a market leading business – it is an opportunity that I very much look forward to