NetApp revealed the findings of a global research program focused on helping companies embrace digital transformation. In partnership with IDC, the research program provides immediate and impactful steps any company can use to transform. The study results show what separates Data Thrivers, who are aggressively disruptive in the use of digital technologies to affect new markets, from those who are merely Data Survivors or even Data Resisters.
With only 11% of companies fitting the profile of a Data Thriver, traditional industries are now at serious risk of losing a significant percentage of their revenue to more data-driven organizations by 2018. Top industries at risk include utilities (29%), retail (>25%), industrial equipment (20%), financial services (18%), and government (18%). Companies that use data to drive business and satisfy customers in new and innovative ways, have only just begun to disrupt the market.
“Our mission is to support companies throughout the digital transformation process, delivering hybrid cloud data services that radically improve organizational efficiency and create new business opportunities” said Jean English, SVP and CMO, NetApp.
“To thrive in today’s data-driven economy, we looked to NetApp Technology to ‘bridge-the-cloud’ so we could focus on our core business, providing retail investors with next-generation financial services. We are looking forward in an open market of compute capacity, whether it comes from the cloud or other areas” said Michael Jaeggi, head of IT, Boerse Stuttgart GmbH.
Data Thrivers are taking steps to increase revenue, improve business outcomes, and transform data into dollars. Many Fortune 100 companies are building out innovation labs, as well as creating new roles for innovation executives and data management officers. Data Survivors are losing revenue opportunities, lagging in employing data to enhance customer satisfaction, and being overwhelmed by their data. They use disparate tools to manage data that is in different formats and different locations, which adds extra complexity to managing security, risk, privacy, and compliance.
“Organizations are moving away from business as usual and embracing digital transformation. Companies are discovering they must modernize their systems, models, processes, and architectures to compete” said Laura DuBois, IDC Group VP, Enterprise Storage, Server and Infrastructure Software.