Sitecore has announced it is supporting the Middle East and Africa’s cloud applications market by appointing Mohammed Alkhotani as Area Vice President for the region.
Across the Middle East and Africa, organisations are rapidly adopting cloud-based applications to drive new levels of citizen and customer experiences. As a result, the Middle East and Africa’s cloud applications market is set to reach $4.5 Billion by 2024, more than doubling from $2 Billion in 2019, according to a recent report by Markets and Markets. Alkhotani will be responsible for the company’s in-region presence and growth strategy, including sales and marketing operations.
In his role, Alkhotani will bolster the rollout of Sitecore’s $1.2 billion global investment plan. He will also support the integration of emerging technologies such as artificial intelligence, machine learning, and robotic process automation across websites, apps, and social media.
Alkhotani brings more than 14 years of business and executive management experience. Prior to Sitecore, Alkhotani was with the enterprise application software company SAP as Managing Director of Saudi Arabia, and SAP Ariba Senior Director for the Middle East and Africa, along with ICT in Australia, and Cisco Systems in The Netherlands and Saudi Arabia.
“The Middle East and Africa’s doubling cloud applications market underlines the importance of marketing technology and content personalisation as the heart of digital transformation,” said Alkhotani. “At Sitecore, I am eager to emphasise how marketing technology can enable new levels of customer experiences and e-commerce, especially in the government and public sector, banking and finance, telecommunications, energy, and tourism and hospitality sectors.”
“Mohammed Alkhotani has the proven leadership and experience in driving customers’ digital transformation and innovation to support Sitecore’s growth in the Middle East and Africa,” said Monte Wilson, Chief Revenue Officer, Sitecore. “Aligned with our global growth, the region is poised for rapid adoption of marketing technology as the driver for post-pandemic business competitiveness.”