GITEX 2023, the Gulf Information Technology Exhibition, was a beacon of innovation and collaboration, where tech leaders like Veritas Technologies showcased their prowess in data management and protection
GITEX, the Gulf Information Technology Exhibition, has long been regarded as a hub for technology innovation and collaboration. It offers a unique opportunity for tech giants like Veritas to connect with customers and partners while showcasing their market-leading data management and protection expertise.
Yudum Yonak highlighted that during GITEX 2023, Veritas also hosted its annual Veritas Partner Event. This special evening was dedicated to honoring and celebrating the dedication, commitment, and achievements of their valued partners. The event included an awards ceremony recognizing the excellence and endeavors of partners who demonstrated exceptional performances throughout the year. A total of 23 awards were presented to partners from the Middle East region in various categories, ranging from cloud performance to technical innovation.
Emerging Technology Trends and Challenges
When asked about emerging technology trends that channel companies should watch out for, Yonak stressed the ongoing significance of cybersecurity. Cyber threats continue to challenge organizations worldwide. However, while AI technologies hold immense potential, they also introduce significant security vulnerabilities. Yonak shared research indicating that a substantial 73% of UAE organizations had experienced successful ransomware attacks in the past two years, with 39% suffering due to data security risks.
Moreover, IT teams within organizations are grappling with increasing risk levels across various areas, including security regulations, compliance regulations, and workload management. Channel partners have a valuable opportunity to address these challenges by harnessing data protection solutions integrated with AI and ML. These solutions can help organizations safeguard their data effectively without overwhelming their human resources.
As IT teams become stretched, channel partners can play a vital role in offering advisory, training, and support services, allowing internal teams to operate more efficiently and focus on strategic priorities.
Building Strong Channel Partner Relationships
To maintain strong relationships with channel partners, Veritas continually updates its comprehensive Veritas Partner Force Program based on partner feedback. Recent updates aim to accelerate channel partners’ transition to the cloud by enhancing rewards for cloud-based deals and simplifying transaction processes. Additionally, new training and accreditation programs are in place to support partners.
Veritas has also launched a dedicated Managed Service Provider (MSP) Program as part of this effort. This program offers MSPs incentives, extensive training, enablement, and flexible pricing models to meet the growing demand for data protection and cloud-native cyber resilience solutions.
Yonak emphasized the collaborative nature of the relationship between Veritas and its channel partners. They work together tirelessly to create synergies and solutions to meet the ever-evolving needs of their joint customers.
Securing Digital Operations with Veritas Solutions
Veritas offers a range of solutions and services to help businesses secure their digital operations effectively. One noteworthy solution is Veritas Alta, a secure, unified, and cloud-native data management platform. It provides data protection with unmatched ransomware resiliency, enabling customers to manage their entire data protection estate through a single-pane-of-glass console.
Veritas Alta also offers the highest levels of application resiliency, application portability across clouds, and optimization of storage consumption. It allows enterprises to identify and remediate information risks with data compliance as-a-service. Additionally, Veritas’ AI-powered anomaly detection capabilities can quickly alert backup administrators to potential issues and suspicious behavior, while automated recovery processes isolate backups with malware, minimizing the impact of successful attacks.
AI’s Role in Enhancing Customer Experiences
Yonak highlighted that access to Veritas’ Autonomous Data Management strategy, which includes AI- and ML-powered solutions, allows the company’s channel ecosystem to significantly enhance customer experiences and address their most pressing needs. Partners have access to a wide range of Veritas solutions, including AI-powered anomaly detection capabilities, which alert organizations to potential issues and suspicious behavior. Automated recovery processes further minimize the impact of successful attacks.
Veritas offers a breadth of solutions, including NetBackup Enterprise, the industry’s first AI-powered autonomous data management solution. These solutions empower organizations to bolster their cybersecurity defenses with AI-powered tools.
Veritas’ Global Competitive Strategy and Collaborations
Yonak discussed Veritas’ competitive strategy in a global marketplace marked by increasing globalization of technology services. The company’s vision is built on Autonomous Data Management, leveraging AI and machine learning to self-provision, self-optimize, and self-heal. This strategy is founded on Cloud Scale Technology, a cloud-optimized reimaging of the software underpinning their NetBackup solution.
Veritas collaborates with leading cloud providers, such as Microsoft, AWS, and Google, offering customers greater storage options to meet their data protection, privacy, and cybersecurity needs. The company also partners with Kyndryl to help enterprises protect and recover their critical data across various environments, from on-premises to hybrid and multi-cloud.
In response to the question about impactful technology trends for the future, Yonak emphasized the evolving cybersecurity landscape, driven by AI and emerging technologies. Organizations must be prepared to counter sophisticated cyber threats, leveraging AI-powered solutions for protection.